5 Free Tools To Check Your Keyword Rankings in Google

Also, find link prospects and organize outreach using the Link Building Tool. The tool also helps you manage and track the link building process. If you have a Semrush trial or subscription, save and organize your keywords in Keyword Strategy Builder. Keyword organization also makes it easier to track your rankings later. Run a sitewide check for page experience issues with Semrush’s Site Audit tool.

Just create a billing account with Google Cloud Platform to get a $200 credit on Google Maps API every month (you won’t be charged unless the usage exceeds these $200). Adding Google Maps right on your website is another way to let Google connect your business with the location. In particular, you can point out the directions to your location from the most popular nearby places — it may be an airport, railway station, local attractions, etc. «Including unnecessary information in your business name is not permitted, and could result in the suspension of your Business Profile.» If there’s no information about your business yet, use the Add a missing place option.

• In one such audit, I discovered that organic traffic to our post on free SEO tools was declining.
• You’ll discover interesting ways to create quality content that satisfies searchers and gets Google’s attention.
• In short, on-page SEO refers to all the elements, such as headlines, page titles, and images, that appear on the pages of your website that you can optimize.
• And vice versa – don’t assume because you’re highly ranked today that you’ll stay there.

How to Rank Higher on Google: 17 Strategies for 2025

I work at SEO.AI, so it may not be a shock that I’m mentioning it here—but in my view, it genuinely stands out as one of the best AI-driven SEO tools on the market. Google Posts are a free, built-in feature of your GBP that allows you to share updates, promotions, events, and news directly in search results and on Google Maps. Your primary GBP category should be the closest match to your core business.

This is one of your few chances that you get to convince users to click on your link. As mentioned earlier, adding visuals like infographics can also help to lower your bounce rate which in return will also improve Google search page rankings. From time to time, you can also try to include content, like facts and figures, that others can quote on their own blogs. Content creators often link back to statistics which can earn you valuable backlinks. If visitors land on your site, look at one of your pages and return back to the search page in a matter of seconds, it will hurt your search rankings.

ASO competitive analysis means taking top competitors from our market research and taking a closer look at them. App Radar BHS Links provides various tools to run category-level ASO research. For example, Metadata Benchmarks include detailed information on apps from a specific category, including statistical analysis of textual descriptions and color breakdown of icons. App title significantly impacts tap-through (the likelihood of tapping a search result) and conversion rates.

Use Clear, Descriptive Titles for Your Blog Posts

As I’ve mentioned above, reviews do impact your Google Maps SEO and your rankings in the local pack. First and foremost, you can encourage your clients to leave reviews. You can launch a campaign on social media, offer a discount, or just email them to ask their opinion on your business and ask them to rate you. User-generated content—like customer reviews, photos, and the Q&A section on your Google Business Profile—can also make or break your prominence. If enough people mention your “fantastic brunch” or “24/7 emergency service,” Google may start ranking you higher for those specific terms.

This is why Google ranks mobile-optimized sites higher than those that aren’t mobile-friendly. As of 2023, Google is on track to be a fully mobile-first platform by the end of the year, and it’s already stated that the majority of websites are now indexed on a mobile-first basis. Sure, you can research competitors’ sites manually, but that takes a lot of time. Tools like Semrush will show you all the keywords your competitors’ sites rank for as well as those ranking in top SERPs and allow you to compare your domain against theirs. Too many website owners forego keyword research, which leads to the failure of their sites to rank on Google.