Google Maps SEO: 12 Strategies to Get Found Locally

These pages should be the most commercially valuable to your business – don’t just focus on traffic. If you’ve optimised your content correctly using the steps above and still aren’t getting any traction after 4 weeks, you’ll need to make some changes. Ahrefs will now filter all of the organic keywords your site is featured in an AI Overview for. Keeping track of them isn’t easy for SEO tools, and Google hasn’t released any features in Google Search Console to help us out. You’ve done 90% of the work in our downloadable checklist, and your content is ready to be re-submitted to Google. If you’ve implemented the previous steps correctly in our downloadable checklist, this should be pretty straightforward.

• You can, for example, check out Loomly, ContentCal, Sendible, and Social Pilot.
• But as these are exactly the ones most likely to pass the least value, it’s worth it to go after something better.
• Regular updates and alignment with Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness) are also crucial.
• The overview displays your average position, estimated traffic based on your ranking, and the percentage of keywords ranking in the top 10.

Just like with backlinks, the top results tend to have more linking domains than those towards the bottom of the first page. We found that domain diversity has a substantial impact on rankings. In other words, it’s better to get 10 links from 10 different sites than 10 links from the same domain.

The first thing to note is that the brief description that appears just below your business name in your Business Profile is not actually in your control. This is the editorial summary that Google writes to ensure consistency across the platform. Here, Carl’s Google Business Profile is a short box, but Ernie’s Business Profile would show even more when you scroll.

Monitor and Disavow Low-Quality Backlinks

It’s time to wrap up this Google SEO starter guide with a few advanced strategies and tactics that SEO pros use. From a Google SEO point of view, your title tag is the most important place to include your keyword. No BHS Links one wants their email inbox filled with spam, which is why spam filters are so helpful.

➡️ Understanding the Target Audience

Continually track and refine your SEO strategy to stay ahead of competitors. Monitoring your SEO performance is crucial for making informed improvements. Tools like Serpple allow you to efficiently track keyword rankings for your websites without incurring high costs. Taking a data-driven approach helps refine your strategies and enhances your site’s visibility. Use tools to analyze monthly search volumes for relevant keywords.

None of them used it on the page exactly and was not in the title. I knew that page title and keyword relevancy typically tops page authority, so I mentioned the keyword in my article. Within minutes I was ranked at #1 in Google for that search term! To drive the point home about analyzing the competition; I’ve done a couple of experiments. About a year ago, I randomly picked the keyword “Spencer Likes Honeycombs” to try and rank for.

First, make sure that your keyword is toward the beginning of your title tag. So if you want to rank higher in Google in 2025 and beyond, you’ll love this new guide. This kind of result instantly improves any company’s CTR among their peers and brings a bunch of fresh clicks. Google Maps Ads is not an organic way of promotion, however, you can still use it as a means of traffic acquisition. Keep in mind that the Google Maps API is not free for heavy usage. Still, adding Google Maps on your About and Contact pages (or whatever couple of pages you need) is absolutely viable.