13 Essential On-Page SEO Factors You Need To Know

There are several online tools you can use to check your rankings, e.g. the Seobility Ranking Checker. The tool will immediately display your domain’s ranking as well as the top 100 URLs ranking for this keyword. You’ll also want to incorporate your keyword into the alternative text. This ensures that people know what your image is and how it relates to your page.

AIOSEO Schema Types

With a clear roadmap, you’ll always know what you should do next and how to handle potential problems. Further, while estimating the possible issues, you may notice the valuable possibilities to improve your business, such as new outreach opportunities. Also, the planning stage allows you to perform better target audience research so you can ensure that your content remains interesting for both real-life users and search algorithms.

Analyse what’s ranking in the SERPs and give you specific recommendations on exactly what you’re missing. We’ve considered many things to do if you want to create SEO content, but as you may have noticed, many of these things require tools for execution. Special thanks to Dawn Shepard, who provided the images for this post. Choosing the right SEO tools can simplify optimization, help you track progress, and improve results. Also, research from Ziff Davis shows LLMs like Open AI prefer content from authoritative websites.

Whereas on-page optimization seeks to improve user experience on a site, off-page optimization’s main purpose is to build your domain authority and brand reputation on the web. When you match search intent and optimize for search engines (more on that soon), you’ll get posts that rank higher and that are also useful for readers. When readers stay longer on your web pages and share your content on social media or with peers, it signals to search engines that your content is high-quality. Just like with title tags, they are not one of the most significant on page ranking factors by themselves.

• Although this isn’t technically a ranking factor, getting your site into the search results requires it, so we thought it should be included here.
• If people come on to your page and only see text, they will feel overwhelmed and leave.
• On-page optimization for mobile friendliness often focuses on developing a responsive site.
• Actually, not all pages without internal links are problematic.
• Search engines have long worked to determine the most important part of a given page.

Chapter 5: Optimize for CTR

Linking to other sites is not a ranking factor, but when you link, choosing high-quality sources can help establish your content as credible. This is another time saver because you can add internal links without opening any individual pages. Simply increasing internal links pointing to your 1-3 most important pages can boost their ranking. But if a searcher enters a different keyword and Google wants to display your page, it’ll pull text from your page that closely matches what the searcher’s looking for. A sitemap is a file containing a list of all pages on your site. Alt text (alternative text) within images is a principle of web accessibility, and is used to describe images to the visually impaired via screen readers.

Optimize your URLs

You can read more about the effect site responsiveness has on search results here. Once again, we have an excellent resource for more BHS Links in-depth information on HTML image optimization. Optimizing for visual search now can help future-proof your content.

It helps Google to understand the structure and makes it easier to skim for readers. It shows you all of the factors featured in this article, which you can use for reference when you’re preparing content for your site. This owned first-party data will allow you to create personalised experiences for your site visitors without compromising their privacy. Choose relevant anchor text based on the page you’re linking to. Add external links within your content, not at the end of the sentence. If you’re writing an article about “the best way to brew coffee”, don’t just add a link to a site with the anchor text of “learn more about brewing coffee here“.