Googles 200 Ranking Factors: The Complete List 2025

Google Posts allows you to share relevant updates about your business. Let us help your business find the best tools and solutions to thrive and grow. Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle. Maybe you’re already ranking sort of high and want to rank higher.

Regularly update your Google Business Profile with accurate information, special offers, and new posts. Utilize features like Q&A, posts, and services to improve SEO Anomaly user interaction. Check out top-ranking content on the SERP to see what you’re up against. Basically, this involves adding new insights, perspectives, or original data that other content lacks. Use the “Personal KD %” filter to focus on keywords in your chosen difficulty range. You can find low-difficulty keywords to target with Semrush’s Keyword Magic Tool.

Why Speed Matters

This will help you to drive traffic and improve rankings for each branch. Google Search Console is essential for tracking your SEO rankings. It provides detailed reports on impressions and clicks, showing how your site performs in search engine results.

improve google ranking

A top Google ranking can increase your site’s visibility, credibility, and traffic. Improving your Google ranking can significantly impact your online success. Refreshing content that’s already ranking is an SEO service that can improve your search engine ranking and drive more traffic to your website with minimal effort. Be sure to run through these details for the top five ranking posts for your target keyword. SERP analysis will inform your content strategy and make it easier to rank higher.

How to rank for local search queries

improve google ranking

Customer reviews are essential for building trust and credibility for your business on your site. Encourage satisfied customers to leave positive reviews on your GMB profile or other review platforms on your site. One of the first steps to take is claiming and optimizing your Google My Business (GMB) listing on your site’s page. This allows you to provide accurate information about your local business on your site and helps Google understand more about your company page. Look for keywords with a good balance of search volume and competition to rank your site or page higher in Google search results.

improve google ranking

Create Your Own Backlinks

So once you’ve followed this process for one keyword, repeat it for more. Hit the graph caret next to any keyword in Rank Tracker to see its ranking progress over time. For example, our site has two very similar pages about meta keywords. We have a blog post explaining meta keywords and a glossary page that does the same thing. If searchers are likely to value updated content, Google ranks fresh pages higher. But if you look at these posts, most of them include a template or links to templates.

  • The BuzzSumo analysis also found that infographics were the most shared type of content, surpassing list posts and videos.
  • Ultimately more attention means a greater likelihood that your content will be shared and linked to.
  • No matter what they link to, you’ll want to make sure that you keep an eye on those broken links.
  • A mobile-responsive website automatically adjusts to multiple screen sizes, giving consumers a good browsing experience on any device.
  • If you find that certain keywords are ranking poorly, then it may be due to the content on the page.

In the SEJ webinar, Illyes called the content around the image (on the page or in a caption) “critical” to understanding the image. But in the SEJ webinar, Illyes said that you can put an image “pretty much anywhere on the page” and it can be picked up and shown in Google Images if it’s relevant to the query. Choose or create images that are helpful to the overall theme of the page. That might be an infographic, a diagram, an appropriate photograph, or something else.

This adds credibility to your own content and increases the chance of being featured in an AI Overview. Before moving to the next step, it’s essential that your content is structured and formatted correctly. This would be a great keyword to target for AI Overview optimisation. Here are some real examples of content that is currently ranking in Google’s AI Overviews. I recommend starting with 3-5 articles or blogs, optimising them and tracking the results.

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